Shoe mania

Went to buy shoes for the shop. It was like this never-ending game of finding couples.




Luckily I ended up with some gems.




I'm considering keeping these ones for myself...

Come to mama

I can't help but miss my baby. It just isn't the same when I'm waking up without this little fur-ball in bed. Who can blame me?



Älskade lilla gris.

California love

Guess who's one happy girl?

I've actually managed to get some work done even while on vacation. Bought lots of sunglasses and wallets for the shop in LA. I'll try and show them some day. Til then I'll continue chillaxing!

Pastry party

This is vacation indulgence at its best.

Location:Vienna

Taco fiesta!!

The other day I got a visit from a fellow mexican, señor José. He works at the only authentic mexican restaurant in all of Stockholm - La Neta. We chit chatted for a while and it turns out he lives close by and offered to bring me some food on his way home whenever I feel the urge for tacos. Since today is my last day before leaving to the promised land of tasty tacos I decided today was the perfect time for some quesadillas con pollo.

Oh. My. God.

I had forgotten what heaven tastes like. It tastes like quesadilla. And these are nothing compared to the ones with freshly baked tortillas and mexican cheese. Now I'm even more psyched about getting the hell out of here.

This weekend will be filled with wienerschnitzel and bratwurst in Vienna. Not really the same thing but it'll do.

Leave of absence

So, my dear friends and customers. I only have one more day left at Emma Loca until I leave the shop för about five weeks. Not sure yet if it will be for business or pleasure or both. Probably mostly pleasure but I can't live without my flee-market shopping sprees so I won't come home empty handed. I promise!

Don't know often I'll update the blog but let's keep in touch on the facebook page, or email: emmaloca at gmail dot com if you need to come in contact with me or have any questions about the shop.

Be kind to the substitutes!

Next time you'll hear from me I'll probably be in LA. I can't wait.

<3 E

Buying sunglasses at the airport some 6 months ago, on my way to LAX

Enjoy!

Pretty

Saw this pic in my camera roll and found myself really liking the look. I tried a different, more 60's inspired, style of make up. Suits me quite well, if you ask me!

Speaking of messed up

I'm so tired and weirded out by having a long conversation in Spanish with these girls from Mexico, speaking Swedish with the other customers all the while writing an email in English, that I just said hejdå (goodbye) instead of hej to a customer.

Luckily she was Russian, didn't understand a thing and was happy either way.

It's time for me to check-out. Hejdå.

One day closer to spring

Can you feel it? Can you all feel how the sun is beginning to warm our cheeks and light a spark in our eyes? I know I can. My last few outfits have been inspired thereafter.

Skirt from H&M

Blouse is vintage

Tights from Vogue

Shoes by Jeffrey Campbell

Hair bun courtesy of Emma Loca Chic Hair Design

I can be your hero baby

This day has really had its ups and downs, and it's not even over yet. I've had enough drama for a life time! Maybe I should just go to sleep after work to be on the safe side..?

It started with sunshine and me saving a man's life and looks like it will end with icy cold rain and me saving myself.

I'll try to tell this "real life hero" story without any exaggerations, which otherwise is my specialty. I saved him from getting if not killed, severely hurt.

Ok so I was about to start my usual morning walk to work. Had my earplugs pounding with really loud Mexican music (I'm getting prepared for what's to come.. I'll fill you in next week but you can take a guess at what I mean..)
Put on my zebra striped sunglasses and waited at the zebra crossing for the lights to switch. All of a sudden I have this guy standing next to me and something in his posture tells me that he's not feeling too well. I take a second glance at him and notice that he's high as a kite and completely unaware of his surroundings.
The cars pass before us at high speed and out of nowhere he takes two steps out on the street and before you had time to say HOLY SHIT I was pulling him back by his jacket and screaming at him as the cars swooshed by. It was just a reflex, but had I not reacted as fast that guy would definitely have been hit by a car and I -along several other spectators- would have witnessed a horrible accident.

My heart is racing as I think about it.

No point in scaring myself with thoughts of 'what if..', all is well that ends well. Feels good to have done a good deed. I just hope he made it through the day alright. He said thanks and stumbled away. Completely unaware of what could have happened.

At the shop it's been crazy busy all day, lots of sweet customers and international visitors.Now it's crazy boring because of the rainy weather. #hatesweden
Let's see it from the bright side: it gave me the time to tell you about my day! And what a day it was..

Emma ♥ Marley

The apple of my eye and I love to show our love through photobooth.

International Women's Day

To all the women who've struggled before us. 

To all the women who struggle today.

Flower power

This colorful dress is from last years Garden Collection at H&M. It's, obviously, a summer dress but life's too short (and not to mention Swedish summer's too short...) to be separating clothes into different categories.

Love the sleeves!! Hard to fold into a coat though.. But then again, it's a summer dress. You shouldn't need to cover this gem.

This is what I look like when I arrive to work. The green bag is one of my faves, vintage eelskin loveliness from Cali. The coat and shoes you've seen before, from Mango and Vagabond.

Spring is in the air

Hold on little friends, we're getting there. Soon enough we'll all be enjoying wine al fresco.

French chic

Striped blouse: H&M

Red pencil skirt: Emma Loca vintage

Black jacket: Mango (from spring -09)

Black necklace: Emma Loca

This is me 8 days ago, but it looks like me 8 kilos ago. Hahaha! Don't know what happened in this pic with the angles or the color editing that made my hips disappear, but fear not dear readers. They're still here, they're not going anywhere!

So maybe we can all agree that this photo contradicts Shakira on one point: Hips DO lie.

For realz

Today I had the pleasure of helping no less than three women with different kinds of psychological disorders (of which one was a full-blooded mythomaniac)

Good times.

Should I stay or should I go

If I go there will be trouble. If I stay it will be double.


I miss Mexico soo much. And my parents. And tacos. And Tecate. And the flee markets. And the sun. The heat.. I miss it all.
Oh well. We'll see what happens. Time will tell!

You know you're messed up when..

.. you start google translating words in your own language. I just forgot how to say möte (meeting) in pluralis in Swedish and had to look in up on the web!!!! And that confusion's just from me talking to customers in Swedish, English and Spanish. I forget words and start mixing it up. It's all very strange, and annoying, to say the least.

Seriously, I don't understand how people who speak like seven or eight different languages can separate them all.

Me no habla sweco. Adiås.

Gimme gimme gimme

Earrings, Marie-Helene De Taillac (€ 6,141)

Watch, Marc by Marc Jacobs (€ 289)

These two pieces would look exquisite with a dress of mine. 

The earrings are TO DIE for! A girl can dream (or find cheap ripp-offs at asos like the other smart girls do. haha)

Both from net-a-porter.