A tough decision

A year and a half ago I got a mail from the landlord saying that Riksdagen (our parliament) had legislated upon renovating Gamla Stan and that our quarter would be affected and because of this our contract was being terminated.

TERMINATED? Just like that? After all these years?

As you may imagine, I was in shock and disbelief and called a lawyer first thing Monday morning, but there was really not much to do. My dad and I went to sign the release forms and were told we had until Dec 2011 to leave the store. We did however manage to get it in writing that we would get a new contract as soon as the renovation was done, sometime in 2013. This all happened within a week and it was surreal, bizarre and plain awful. The worst part is that the construction part has been postponed but we're still without a contract.

So where does that leave Emma Loca? Well, I considered changing location and starting all over again, but to be honest I really don't have the energy to empty here at Västerlånggatan, start a new store, empty that one after a year to then get back to the old location. It's just not an option. I've put my heart and soul into this project and I don't see myself doing it all over again. It wouldn't be the same.

I'm going to close it indefinitely sometime after summer, maybe in September-October. Not sure what will happen after that, if I'll start selling online or if I'll just retire from fashion all together to find my luck elsewhere. If you have any career suggestions I'd gladly accept them, haha
Thank you all for your support, friendship and loyalty!

Oh, and don't forget to mark your calendars because our anniversary party is on May 28th. We'll celebrate summer, our 4 years in business and saying goodbye all at once.  It's gonna be one hell of a party!!!!!

Pic from opening night. Nostalgia!