Today's been a melancholic day. I've had a ton of work, people are going crazy over the clearance sale and I've even started to sell part of the inventory, decor etc.. Insane!

However, the day started with me visiting my friend Fanny (R.I.P) 's mother at her shop here in Gamla Stan. She called me yesterday saying she had a dress that Fanny wanted me to have and had set aside for me beofre she passed away. Knowing Fanny of course it fit perfectly and  was beyond beautiful. It's a turquoise and pink tuille and sequince dream! I think I'm wearing it on the shop's closing party next Friday. I know that would make her very happy. (Tack snälla Fanny, hoppas du hade en fin födelsedag igår. Tänkte på dig)

Even though I should be happy about how well the sales are going these days it makes me quite sad to see the place so empty.. I just wanna get it overwith at the same time I don't want anything to change. Weird.

Oh well, I better get used to the thought.

Ooops

My sister just called and usually I try not to talk while having customers inside the shop but I haven't talked to her in what feels like ages so we had lots to catch up on.

The only woman browsing was this old lady with a map and camera in hand, so I figured she was a tourist and kept on gossiping away.

After telling my sister all about how I got horribly drunk the other day (long story.. I skipped dinner to go to meet my sister in law for drinks straight after work and..well.. it didn't end very pretty.. NEVER SKIP DINNER KIDS!) it figures that the old lady was Swedish and is now very familiar with how much I drank vs. how intoxicated I got. Hahaha.

40's girl

As previously mentioned, I've struggled to find inspiration to combine fabulous outfits. It's getting better now that I have all of my clothes in one place (now that I actually have a HOME again) but strangely enough, what I find most joy is in doing my hair.. Weird, I've always been super low-maintenance and lazy about my hair but yesterday I used heat rollers to create romantic curls (for the rose dress) and today I made this pinup style 'do that matches the 40's dress I wore to work.

Expiration date

I'm not fussy about that stuff, but seriously, ten days past is pushing it - even for me. I did however use the last few drops in today's coffee. Gave it a special umpff. Good stuff.

Roses

This old 50's dress was one of my favorites 3 years ago, since then I kinda forgot about it.Such a shame, since it has the most beautiful rose pattern and is painfully pretty.And it has pockets! You can never go wrong with pockets. Love it.
Matchy-matchy song
PS. Yes, I know I gotta fix that light bulb on the left. A customer broke it and it's stuck..

CHAPTER ONE

So I thought it would be nice to use these last weeks to reminsce over the whole Emma Loca story, from the beginning 'til the very end. It's gonna be quite extensive, with names, songs, places, parties, photos.. all kinds of memories, but I'll hope you'll enjoy it as much as I'll certainly do!


May 2007 - June 2008

It all started with a massive renovation. I designed the interiors, bought material and then supervised the contractors. Had so much fun during the entire process - as well as a chronic headache due to delays and road bumps.. But anyway, in the end it was all worth it because it turned out fantastic!

Opening night with friends and family was pretty much the most amazing day of my life. The sense of pride and accomplishment is something that will live within me forever and ever.
Oh, the memories.. let's look back at some snapshots from that event..

It's funny to look at these old photos because it still looks kinda the same, just a tiiiiny little bit more cluttered.. hehe

Went on quite a few business trips that first year; Barcelona, Bali, Kuala Lumpur, California (twice).. now that I put it like that, I don't even know how I had time to get any work done? Was I even here? 

Luckily I've always found great staff to help me out when in need. It's pretty amazing how lucky/blessed I've been to get so many beautiful, smart and reliable girls that want to work for me. Alisa, Helena, Bea, Maja, Isabelle, Irene, Maria, Astrid and of course the one and only Therese. My rock that's been with me almost since the start. Love and trust her to death. Always sassy and always there with a smile, keeping the place nice and tidy (Thank God for OCD haha!) 

I'm forever grateful to have had the opportunity to get to know so many wonderful girls, of which some I today am fortunate enough to call 'friend'. 

I hosted the first annual Christmas party that year. Remember baking saffron buns and cookies like a maniac,  you can see the result on the pictures below.. Also visible is the alternative hairstyle I was sporting, combined with silver glitter eyeshadow, black sequence skirt and my favorite silk tunic. I miss those days! I was so sparkly!! 

Soundrack of Year One 

(I'm sure I've forgotten most, and the playlist on iTunes got wiped out along with everything else on my old hard drive, but you get the picture)

Belanova - Tus Ojos

Lily Allen - Smile

Musiq Soulchild - Just Friends

Maroon 5 - Makes Me Wonder

Jason Mraz - Curbside Prophet

Lily Allen - Everything's Just Wonderful

Vapnet - Kalla Mig

Vanessa Paradis - Be My Baby

Belanova - Mirame

Jason Mraz - The Remedy

Chapter Two will start with the event of Emma Loca's 1st anniversary party and how two drunken girls got inked some very foul words.... Oh my...

Moving day

This week I'll be getting comfy in my new (old) home. Feels weird being away from Emma Loca while still in Stockholm though.



Marley seems to have found his favorite place already. Cutie.